Holly Friend

Associate Broker

Team Augello

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Who are we?

Through our diverse backgrounds and decades of experience, we were founded on ethical principles to serve communities far and abroad with their Real Estate needs. Trust, devotion, integrity, and reliability are just a few of the qualities we hold close to each purchase and sale.

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About Holly Friend

Associate Broker| Relocation Specialist | Accredited Buyer's Representative

With two decades of experience, Holly Friend is a seasoned real estate professional known for her exceptional customer service and unwavering dedication to her clients. Since becoming a licensed Realtor® in December 2005, she has built a reputation for being accessible, communicative, and devoted to making the home buying and selling process seamless and stress-free. Her goal is simple: to ensure every client walks away feeling like they received first-class service.

Before launching her real estate career, Holly earned a degree in Aviation Management, worked at Honda Finance, and spent time raising her family—experiences that taught her how to manage complex transactions, navigate challenges, and lead with heart. She brings this unique blend of professionalism and compassion to every interaction.

As a proud member of Team Augello and one of Atlanta’s oldest residential real estate firms, Holly taps into a powerful network of resources, connections, and market knowledge. Whether you’re buying or selling, she offers:

  • A well-established, dependable team

  • Consistent communication and top-tier support

  • Local expertise with deep roots in the Atlanta area

  • Cutting-edge marketing strategies to maximize your home’s visibility

Holly lives in the beautiful community of Lake Arrowhead—a mountain, lake, and golf retreat—where she’s called home for many years. She’s been married for 32 years and is the proud mom of two sons who now live nearby with families of their own. Her greatest joy? Spending time with her two delightful granddaughters. Family is her foundation, and she treats her clients like family too—because for Holly, it’s all about taking care of what matters most.

Love Where You Live.

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